Music in video is essential to brand personality not an afterthought. But how bold should businesses be?

This year we have launched Goodmedia as a video content and production agency. We’ve put a lot of thought into how we advise our clients on the choice of music for their videos.

We’re a team packed full of musicians. We care: of course music matters! But business decisions about video music can often be an afterthought or simply down to the library price, which potentially limits brand differential: It’s like arriving at a party with the same outfit as someone else.

The West Midlands has produced globally game changing musicians. Think Led Zeppelin, Black Sabbath or Judas Priest, influencers who inspired new genres and generations.

In a corporate video world of musical ‘playing it safe’, could our West Midlands businesses also be so bold….